11 Reasons You Should Audit Your Brand Right Now

There are more than just 11 reasons you should audit your brand before putting time and money into digital marketing. But these might be the most compelling.

You may have 99 problems, but your brand shouldn’t be one. Here are 11 reasons you should audit your brand right now:

1. Increased Savings

   • You can save money on digital marketing if you know how to spend wisely. Knowing where your brand stands is step one.

2. Improved Efficiency

   • A comprehensive brand audit will help your team focus its efforts.

3. Competitive Advantage

   • Audit your brand against your competition to figure out where you stand and how to position yourself for success.

4. Brand Identity

   • Know thyself. You can’t represent your brand well if you don’t know it well.

5. Target the Right Customer Profile

   • Taking an inventory of your brand will also help you figure out how to communicate with your target customer personas.

6. Improved Content Marketing

   • Finding gaps in your content will help guide all of your content efforts across platforms.

7. Brand Value Assessment

   • How much is your brand worth? A brand audit is the first step in figuring that out.

8. Improved Brand Recognition and Recall

   • Creating brand awareness is hard - especially if you are sending mixed signals.

9. Brand Management

   • Auditing your brand will make it clear what benchmarks your team should be hitting regularly.

10. Improved Recruiting

    • Have you ever wondered if you've built the right team to take your brand to the next level?  

11. It's Free

    • Why not take some time to audit your brand? It won’t cost you more than the time it takes to fill it out, and it can offer you insights with major potential for ROI.